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  • I write all the time. Can’t I just do this resume/website/newsletter myself?
    Absolutely! I like a good DIY mindset as much as the next guy, and if you think you can handle it, then have at it — I wish you well, and thanks for visiting! But if you’re like me, you have certain things you are perfectly capable of managing, and other things that are really your area of expertise. In my case, I have absolutely mad Band-Aid skills — I carry a bunch with me everywhere I go, have them in multiple shapes and colors, and can slap one on my children’s knees (or let’s be honest, my own) pretty efficiently, if I do say so myself. I can and do take care of minor injuries. For the big stuff, however — vaccinations, re-setting bones, surgeries — I head to the pros. The people who have doctor skills running through their veins and decades of experience under their belts. It can cost a pretty penny, but when the alternative is hoping for the best with a YouTube tutorial or dedicating eight years of my life to training, I’m happy to cough it up. That’s kind of how it works here. You stick with your area of expertise — saving lives, developing juice recipes, counseling creatives, whatever it is — and I work my magic, saving you time and a potentially enormous headache, using all of the experience I’ve gathered over the last 20 years. It’s a win/win!
  • What is copywriting and why do I need it?
    Technically, you only need air and food and shelter and access to good health care. You don’t need good copywriting, but you don’t need great shoes or a smooth ride either. They just make your life better. And good copy makes your business better. Copy is persuasive content that converts potential browsers into buyers; anonymous perusers into customers. I like to think of it as the icing on the cake — while it’s not the cake itself, it can make or break the entire cake-inhaling experience. Also like icing, it can be as full of sparkle and color as you want, as long as you can back it up with some real quality. The quality’s your job – a good copywriter’s job is to pretty things up. Because if no one knows about your good product or idea or business, it doesn’t really matter how good it is. You need someone to tell your story. Still not convinced that the story of your brand is vital to your business, your website and your sales? Don’t just take our word for it. Check out this article about Nike. Not only do they tell their origin story everywhere they go — people make movies about them, for crying out loud — but they actually include their corporate storytelling as part of a two-day, intensive, onboarding experience for new hires. The lesson? Your story matters.
  • Do you accept returns?
    Unfortunately, unless something changes pretty cosmically, time can’t be given back. Once it’s used, it’s used. So, accepting returns is simply impossible — I’m providing my time and decades of experience and once this genie’s out of the bottle, it won’t go back in. However, please note that all projects have personalized proposals that offer some form of revision work, in addition to a project intake questionnaire and/or interview that helps me gauge both need-to-know factual information, as well as your overall vibe. Are you the hippest of hip? A solid and steady reassuring presence? Are you the fun captain, or the hyper dedicated, or both? Impressions are powerful parts of storytelling, and I’ll make sure I have a feel for your project’s distinct flavor before I even begin writing.
  • Are you the right copywriter for me?
    Full disclosure: there are a lot of really excellent copywriters out there. Like, supremely good. Their writing gives me the chills! You have plenty of options and I really appreciate that you’ve even read this far. Am I the right copyrighter for you? Well, that depends. You need to pick a copywriter that works for you personally as well as your business. I like a whole lot of people that I wouldn’t hire to paint my fingernails much less participate in something that could affect my income. So definitely take the time to look around, ask questions, read the websites of different copywriters — that alone should give you a good sense of the quality and character of their work. Once you narrow down your choices, set up a phone call. Because it’s not just the quality of the writing — you should be able to connect with your copywriter on a human level. With that said, we’re all different. Some copywriters specialize; others don’t. Some charge by the hour; others by the project or the word. Some are very technical; others focus on simplicity. Do your research before that first phone call and you’ll be poised to make the best decision. One of the things that differentiates me from other copywriters is that I’ve spent almost twenty years in the journalism industry, where I specialized in entertainment writing. In other words, I know how to tell a story and keep people reading. I’m kind of the bee’s knees’ when it comes to storytelling. It’s like my special sauce.
  • Will you write a free sample for me?
    Short answer? No. Longer answer: While I won't write new samples for you, I'm happy to share some of my relevant work at your request. For a quick glance, scroll down on this page and you'll find links to some of my work.
  • I’m working with a website designer. Can you work directly with him/her?
    Emphatically, yes! Not only can I work with a web designer, but I can recommend some as well. I’ve also got a growing list of graphic designers and photographers that may be the right fit – just in case you’re looking.
  • Are we a good fit?
    If you've gotten this far, it might just be kismet. But we should probably talk. To help narrow things down for you, here are a few signs we’re meant to be… If you know the difference between writing a banging grocery list and professional writing (i.e. the kind you pay for); If you have an appreciation of or knack for pop culture references; If your collaboration style is empowering and of the ‘no idea is too small!’ variety, versus micromanagement; Then I can’t wait to hear from you!
  • Ok, I'm in. How much is this going to cost?
    I hate non-committal answers, really I do. When I ask my husband to commit to a certain weekend plan and he says something like "maybe" or "let me see" or "I'll try," I want to pull my hair out. I just want a straight answer! But sometimes, the answer just isn't clear, and that's kind of how it is here. All of my services are priced on a per project basis, so I can't commit to a specific number here on my website — however, I can tell you that my minimum website project rate is $4000.

Here's where you can find some of my work:

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